Imagine this: A 132% increase in online store sales within 12 months. That’s the result of the webshop UX and design overhaul we did for J.F. Schwarzlose, a chic perfume brand from Berlin.
Ever since Schwarzlose’s been a retainer client with us. Their sales skyrocketed to six figures in three years, now soaring at 226% above where they started.
Since we started working with them, we ramped the conversion rate from 1.3% to 4-5%. For a bit of perspective, the global average is around 2.6%.
So, how’d we do it?
First off, we did a deep dive into their shop. What’s working? What’s not? What’s hiding in the shadows? With these insights, we got to work:
4 Immediate Technical Measures
- Performance Boost: Upping the site speed increased conversions and lowered bounce rates.
- Plugin Clean-Up: Stripping down to essential plugins not only boosted performance but reduced tech issues, too.
- Clearer Product Paths: Uniform URLs got Google to rank the site higher.
- Google Analytics: We tailored the site to be more user-friendly through insights into user behavior.
Initial UX Makeover
We didn’t just work on the technical framework; we also improved the overall user experience:
Design & Layout
- Design Facelift: We modernized the look, showing customers they’re buying from a timeless yet trendy brand.
- Structure Optimization: Every pixel counts! We positioned important content pieces and CTAs to streamline the customer journey.
Product Pages
- Intro of Variants: More choices per product page, without being overwhelming.
- Cross-Selling: Suggesting related products for a nifty sales boost.
Building Trust
- Social Proof: Reviews, testimonials, trust badges – all geared towards cementing customer trust.
- Transparency: Clear info and open chats locked in trust and encouraged repeat shopping.
Navigation & Checkout
- Streamlined Buying Path: Simplifying steps for quicker checkouts.
- Checkout Facelift: A sleeker process pushed up the conversion rate.
- Menu Makeover: More intuitive, so users find what they want without the fuss.
Thanks to all this, Schwarzlose saw a 132% sales spike in 12 months. And, fun fact, our team’s perfume game has elevated to another level, too.
3-Year Wrap-Up: Sales Surging by 226%
After the initial success, we were just getting started. Over the next three years, we rolled out more ideas and measures to boost Schwarzlose’s sales.
Long-term Boosts for More Sales
Tech & Support
- Technical Care: Regular updates ensure smooth browsing and top-notch security.
- Email Marketing: Thanks to regular MailChimp campaigns, customer loyalty is stabilized.
- SEO Magic: Ongoing tweaks for better search engine visibility and more quality traffic.
- System Training: Training the Schwarzlose team for efficient and self-sufficient online shop management.
UX & Conversion Makeover
- Ongoing UX Tweaks: Regular evaluations, tests, and changes for a smoother user experience.
- Sales-Boosting Strategies: Tricks like automatic cart recovery and auto discounts to increase sales.
Growth & Evolution
- ERP System: Helping with Enterprise Resource Planning for streamlined processes.
- New Product Launches: Introducing fresh products with a bang.
- Landing Pages for SEA: Creating conversion-focused landing pages for specific online marketing campaigns.
- Going Global: Optimizations like multiple languages and worldwide shipping pave the way for global expansion.
Got an online store and want to see your sales soar through smart tweaks? Drop us a message!
