What is a brand?
There are things you find inane. Others are really nice. And why is that? Because they make you feel good. This feeling can be pleasure, relaxation, or security. Your brand is the way to capture and convey such feelings.
The brand is even more. The brand is you. You and all those who contribute to it. The founders, employees, partners and freelancers. Even the cute office mascot, the sexy dachshund, is a part of the brand. Yes, even him!
How does it work?
When it comes to branding, the first question must be: Who are you? Who is your company? Where do you want to go – and where are you now? Customers, competitors, and partners are also important. The brand does not live on its own. It needs its environment.
Once we have understood you, we transport your world into ours. We distill the essence of your brand and put it in a nutshell. That way, people understand who you are at first glance. Some will still find you inane. But your target group will love you.
