Please don't burn money.
There are two ways to start a project. Either you jump into the deep end without a running start – or you plan the big splash right away. This is what we call conception. It is needed whenever there is a need to communicate.
Why? Because there is no better way to burn money than to plunge into a project aimlessly and without a plan. So it is better to invest time and effort at the beginning and to fire up the think tank thoroughly. It pays off in the short term, in the long term and forever.
Conception: the path to success
Conception for web projects includes, for example, a well-thought-out structure of the website. A good concept is self-explanatory, it makes complex things simple and accessible. In brand work, a thorough concept can be the way to a catchy slogan.
A cuddly agency for web design, for example, writes good pages, real pages. The slogan is a reference to pop culture, includes a product reference, and reflects the value of “authenticity”. All were built on a thorough conceptual design.