RIGHT? ANYONE CAN WRITE
Many people think writing is easy. Until they take out their pen. Can you say that? That sounds strange, doesn’t it? Yes, it does. It does sound funny. You’d better rewrite the sentence. Or – you can let jut-so plan the sentence construction.
Of course, sometimes our sentences also tumble listlessly onto the paper. Until the penny drops. A strong sentence. Precisely formulated. The words fit. It swings and sounds, the finish is not too stiff. The tumbling becomes a ripple, the ripple a flow, the flow a… wait a moment.
The devil is in the detail
The inner critic intervenes. Please proofread first! Can you put it like that? Is there more to it? This is how ideas, sentences, and words laboriously come together until they form something whole and round. Perhaps with a little edge here and there so that they don’t become dull.
Ultimately, the text stands there like a bulwark. Stable and well thought out down to the last corner. It works and resonates, it says what it is supposed to say. The reason why this is so important is that people need to understand you. Remember: text sells. And you can get the text from us.