{"id":2820,"date":"2023-08-22T17:16:56","date_gmt":"2023-08-22T15:16:56","guid":{"rendered":"https:\/\/relaunch.jut-so.de\/j-f-schwarzlose-132-more-revenue-in-a-year\/"},"modified":"2026-04-28T17:43:23","modified_gmt":"2026-04-28T15:43:23","slug":"j-f-schwarzlose-132-more-revenue-in-a-year","status":"publish","type":"post","link":"https:\/\/jut-so.de\/en\/j-f-schwarzlose-132-more-revenue-in-a-year\/","title":{"rendered":"J.F. Schwarzlose: 132% More Revenue in a Year\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Imagine this: <strong>A 132% increase in online store sales<\/strong> within 12 months. That&#8217;s the result of the webshop UX and design overhaul we did for <a href=\"https:\/\/schwarzloseberlin.com\/en\/\">J.F. Schwarzlose<\/a>, a chic perfume brand from Berlin.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ever since Schwarzlose&#8217;s been a retainer client with us. Their sales skyrocketed to six figures in three years, now soaring at 226% above where they started.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since we started working with them, we ramped the <strong>conversion rate from 1.3% to 4-5%<\/strong>. For a bit of perspective, the global average is around 2.6%.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>So, how&#8217;d we do it?&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">First off, we did a deep dive into their shop. What&#8217;s working? What&#8217;s not? What&#8217;s hiding in the shadows? With these insights, we got to work:&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4 Immediate Technical Measures&nbsp;<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Performance Boost: <\/strong>Upping the site speed increased conversions and lowered bounce rates.&nbsp;<\/li>\n\n\n\n<li><strong>Plugin Clean-Up:<\/strong> Stripping down to essential plugins not only boosted performance but reduced tech issues, too.&nbsp;<\/li>\n\n\n\n<li><strong>Clearer Product Paths:<\/strong> Uniform URLs got Google to rank the site higher.&nbsp;<\/li>\n\n\n\n<li><strong>Google Analytics:<\/strong> We tailored the site to be more user-friendly through insights into user behavior.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Initial UX Makeover&nbsp;<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">We didn&#8217;t just work on the technical framework; we also improved the overall user experience:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Design &amp; Layout<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Design Facelift:<\/strong> We modernized the look, showing customers they&#8217;re buying from a timeless yet trendy brand.&nbsp;<\/li>\n\n\n\n<li><strong>Structure Optimization:<\/strong> Every pixel counts! We positioned important content pieces and CTAs to streamline the customer journey.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Product Pages<\/em>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Intro of Variants:<\/strong> More choices per product page, without being overwhelming.&nbsp;<\/li>\n\n\n\n<li><strong>Cross-Selling<\/strong>: Suggesting related products for a nifty sales boost.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Building Trust<\/em>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Social Proof:<\/strong> Reviews, testimonials, trust badges \u2013 all geared towards cementing customer trust.&nbsp;<\/li>\n\n\n\n<li><strong>Transparency:<\/strong> Clear info and open chats locked in trust and encouraged repeat shopping.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Navigation &amp; Checkout<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Streamlined Buying Path:<\/strong> Simplifying steps for quicker checkouts.&nbsp;<\/li>\n\n\n\n<li><strong>Checkout Facelift:<\/strong> A sleeker process pushed up the conversion rate.&nbsp;<\/li>\n\n\n\n<li><strong>Menu Makeover: <\/strong>More intuitive, so users find what they want without the fuss.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks to all this, Schwarzlose saw a 132% sales spike in 12 months. And, fun fact, our team&#8217;s perfume game has elevated to another level, too.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3-Year Wrap-Up: Sales Surging by 226%&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">After the initial success, we were just getting started. Over the next three years, we rolled out more ideas and measures to boost Schwarzlose&#8217;s sales.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Long-term Boosts for More Sales&nbsp;<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Tech &amp; Support<\/em>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Technical Care: <\/strong>Regular updates ensure smooth browsing and top-notch security.&nbsp;<\/li>\n\n\n\n<li><strong>Email Marketing: <\/strong>Thanks to regular MailChimp campaigns, customer loyalty is stabilized.&nbsp;<\/li>\n\n\n\n<li><strong>SEO Magic<\/strong>: Ongoing tweaks for better search engine visibility and more quality traffic.&nbsp;<\/li>\n\n\n\n<li><strong>System Training:<\/strong> Training the Schwarzlose team for efficient and self-sufficient online shop management.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>UX &amp; Conversion Makeover<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ongoing UX Tweaks:<\/strong> Regular evaluations, tests, and changes for a smoother user experience.&nbsp;<\/li>\n\n\n\n<li><strong>Sales-Boosting Strategies: <\/strong>Tricks like automatic cart recovery and auto discounts to increase sales.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Growth &amp; Evolution<\/em>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ERP System:<\/strong> Helping with Enterprise Resource Planning for streamlined processes.&nbsp;<\/li>\n\n\n\n<li><strong>New Product Launches: <\/strong>Introducing fresh products with a bang.&nbsp;<\/li>\n\n\n\n<li><strong>Landing Pages for SEA:<\/strong> Creating conversion-focused landing pages for specific online marketing campaigns.&nbsp;<\/li>\n\n\n\n<li><strong>Going Global: <\/strong>Optimizations like multiple languages and worldwide shipping pave the way for global expansion.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Got an online store and want to see your sales soar through smart tweaks? <a href=\"https:\/\/jut-so.de\/en\/contact\/\">Drop us a message<\/a>!\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine this: A 132% increase in online store sales within 12 months. That&#8217;s the result of the webshop UX and design overhaul we did for J.F. Schwarzlose, a chic perfume brand from Berlin.\u00a0 Ever since Schwarzlose&#8217;s been a retainer client with us. Their sales skyrocketed to six figures in three years, now soaring at 226% [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[88],"tags":[90],"service":[],"class_list":["post-2820","post","type-post","status-publish","format-standard","hentry","category-know-how","tag-know-how"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>J.F. 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