Accessible
websites & webshops
Inclusion: Possible. We make digital brand accessibility barrier-free, legally compliant and future-proof.
Why digital
Accessible?
Digital accessibility makes websites & digital products usable for everyone. This not only helps those affected, but also the business – because accessibility brings concrete benefits:
Expands your target group
Strengthens the brand image
Meets legal requirements
Makes your website future-proof
Improves the conversion rate
Improves the SEO ranking
Step by step
Barrier-free
Accessibility is not rocket science. Provided you know what’s important. We support you from the first website audit through to technical implementation.
Our offer
The process is simple: you contact us, we analyze, advise and implement.
Digital accessibility:
What does that actually mean?
We work according to the Web Content Accessibility Guidelines (WCAG), the international standard for web accessibility. The WCAG define accessible websites as perceptible, operable, understandable and robust.
Perceptible
Everyone must be able to find your content and process it through their senses, regardless of how it is accessed. The criteria include:
Color & Contrast: Text stands out clearly against the background to help people with low vision or color vision deficiency.
Alternative texts: Images and icons contain descriptive text so that screen readers can read out the visual content.
Media alternatives: Videos have subtitles and transcripts; audio content offers written alternatives.
Flexible layouts: texts can be enlarged and content adapts to different devices or zoom levels.
Operable
All users must be able to interact with your site, regardless of whether they use a mouse, keyboard or assistive device. The criteria include:
Keyboard navigation: Every function (menus, forms, buttons) works without a mouse.
Enough time: Users can read and interact at their own pace; there are no sudden timeouts.
Protection from seizures: Avoid flashing content that could trigger seizures.
Clear focus indicators: It is always clear where you are on the page.
Understandable
Your website should be logical and intuitive for everyone. The criteria include:
Consistent navigation: Menus and layouts work the same on all pages.
Simple language: The text is clear and easy to understand, jargon is avoided.
Helpful instructions: Forms and actions provide clear help and error messages.
Predictable behavior: No unexpected changes – users always know what to expect.
Robust
Websites need to work with different technologies – today and tomorrow. The criteria include:
Compatible code: Clean, semantic HTML code ensures that assistive technologies can interpret the page correctly.
Future-proof: Your content remains accessible, even if browsers and tools evolve.
Error handling: The page still works even if something does not load or a tool fails.
Clear the stage for
Barrier-free
Discuss your next project with Lorenz
Lorenz is fluent in German, English, Spanish and whale sounds.