The on-demand service BVG Muva was on the brink of a political end. Budget for PR? Zero. Our mission: to convince the Senate that the Muva is not a luxury, but a must – especially for people with limited mobility.
To this end, we entered into dialogue with over 50 inclusion organizations, from sports clubs to workshops. The result: eight events in three months, a significant increase in BVG Muva journeys by wheelchair users and a wake-up call that echoed all the way to the Senate.
Client
Industry
Service
Time Frame
Team
Tools
Collab
Users:inside / month
Organizations
implemented in 3 months
The BVG Muva, an inclusive on-demand bus service, was politically on the brink. Our task was clear – we needed visibility, signatures for the petition to preserve the service and, above all, the right users. Previously, families often used the service, but the service was designed especially for people with limited mobility.
The catch: starting signal in July – half of Berlin was at the lake. An internal event team at the customer? Not an option. So we took over the entire organization, with our contact persons on the customer side, who did everything they could despite being on vacation.
Digital reach with real impact: the online petition for the BVG Muva mobilizes almost 8,000 supporters.
Our strategy consisted of two phases: Presence and Protest.
Presence: We docked onto existing events and locations – from the Tennis Open to retirement homes. We networked partners such as Alba Berlin with Stadthilfe and created completely new synergies.
Protest: After the events, we launched a targeted outreach to over 50 organizations in and around Berlin. We not only asked for signatures, but also called on people to contact the district assemblies directly. We turned the community into a lobby – and transformed loose contacts into a united front for the preservation of BVG Muva. Because when financial resources are lacking, networking is worth its weight in gold.
Great atmosphere at the STARThilfe e.V. 2025 summer festival: Franziska from our jut-so team together with BVG Muva driver Witali and summer festival visitors. A great day full of wonderful encounters!
"It's impressive to see what happens when you bring people together. We didn't have branded gifts, but we did have a shared vision. The fact that over 50 organizations responded to our call and supported the BVG Muva shows that real connection is priceless."—Franziska Wamsler, Project Manager at jut-so
The plan worked. Target groups became passengers. More and more people with wheelchairs used the BVG Muva. The willingness of inclusion organizations to help was particularly impressive: Heavyweights such as nbw Werkstätten, Mosaik Berlin and Lebenshilfe immediately responded to our outreach with proactive support.
We organized and hosted eight inclusion events, both alone and with partners. We made so much noise for the good cause that the police even arrived at the Gropius Bau – there was hardly a better sign of visibility.
The bottom line was an increase in Muva usage to 24,000 users per month, a new inclusion alliance of over 50 organizations and an impressive eight events in just three months – all with a PR budget of €0. A complete success.
